Brand Design
Argo Adventures
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Accessible Adventures
Local entrepreneur, Brad Argo, has a passion for the outdoors. He blended his love of the outdoors with his business savvy to start a local eco-tourism company. Argo Adventures offered to oversee a wide variety of outdoor activities including canoeing, backpacking, and rock climbing. He needed a brand that reflects the feeling of adventure and is tied to one specific outdoor activity.
The final logo brings together the compass with strong type that is easily seen in the wild.
Wayfinding and achievement, represented by badges, were the main inspirations for the brand
Two unique business cards represent land and water.
