Case Study
AGENCY Strategies Rebrand
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Practicing AGENCY
Wildfire Contact had a brand problem. A nationally renowned direct mail, strategy, voter outreach, and branding firm had an outdated concept, and the proprietary was associated with negative connotations. Rebranding efforts meant a new name, identity, and strategy that spoke to the values of the firm while looking to the future to expand the agency’s client base, broadening its appeal to more parts of the country.
Graphic Design by Nicole Steig.
New name. New look. AGENCY’s updated name reflects company values and a modern look that is reflective of the firm’s progressive clientele. The AGENCY icon incorporates a bolded piece of the letter ‘A’, which is inspired by the firm’s commitment to leading with a strong and sturdy philosophical foundation. The left-leading apostrophe completes the other portion of AGENCY’S logo to signify open dialogue and conversation.
Original Wildfire branding was developed to show how a spark of an idea could ignite a larger conversation piece.
The first Wildfire rebrand retained the essence of the glow of fire with the “W” icon but eliminated overt visuals relating to flames due to negative associations.
Core Values Icons
Be Creative
Be Respectful
Be a Leader
Be Supportive
Be Dependable
Business Cards.
Branded headshots.
