Creative Direction
Minnesota Senate DFL Rebrand
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The Mosaic of Minnesota
The Minnesota State Senate DFL caucus needed a refreshed brand to broaden its appeal for outreach and fundraising. Our team developed a forward-thinking brand that speaks to all Minnesotans.
Graphic Design by Nicole Steig.
Be MNDFL uses visuals to celebrate Minnesota’s Democratic Farmer-Labor party in a fresh way that encapsulates shared values of mindfulness—while simultaneously encouraging membership. Using various shades of blue, we were able to highlight Minnesota’s association with lakes as well as the Democratic party. The end product resulted in refreshed, updated, positive campaign.
